Developing a digital marketing strategy involves multiple facets, tactics, and tools. Creating a full and effective strategy requires help, the kind of help that brings focus to your confusion, paints a picture of execution meeting your goals, and integrates the many technologies available.
Most B2B CEOs have never seen a model digital marketing strategy. They have been approached from every direction by experts on one tactic or another. They are hearing from everyone in the industry telling them to change their websites. But, most of those who would consult on your digital marketing plan have not dug into your market, products, and goals. They have a service to sell, but they do not spend the time to understand your brand, focus, or direction.