The Brand Anvil approach understands that each business differs from another. B2B operations need customized strategies. Each company has—or should have—a target market segment, clear cut marketing goals, full understanding of its customer experience, and purposeful ideas for spreading the word. And, each company needs help with the following:

• Market Research: Any strategy needs a bank of information on the size, growth, trending, and demographics of the targeted market and potential spinoff markets.
• Customer Profile: Marketing strategies need a profile of the targeted customers that identifies their needs, buying habits, and where, when, and what they buy. But, you must begin with a profile of existing customers. The business serves their behavior first because retaining their loyalty is more efficient than drumming up new business.
• Competitive Profile: You cannot meet your B2B goals without a picture of your competitors. The strategy must respect their brands, products, and services, but you also need input on their supply chain, pricing, and sales practices. The digital marketing strategy should blend this data into reasserting its unique selling proposition.
• Business Goals: Any plan begins with clear goals, but identifying, clarifying, and communicating them needs professional advice. The process begins by answering core questions. You may want to build product awareness, increase sales of specific products, locate and cultivate new customers, or retain existing customers.

Each goal must be specific, measurable, achievable, relevant, and timed. Each goal requires metrics, and they require tracking, translation, and integration, a lot of tasks for a B2B owner.