You rarely see the coveted marketing and sales “professionals” focus on B2B strategies. Jill Konrath is one of few that delivers fantastic content how to sell to large companies. Why not? Well it’s a little more difficult and the ROI is harder to track. Sales cycles are much longer vs consumer and commonly have to […]

You may refer to your Sales Department and your Marketing Department as your Sales and Marketing Team , but are they really? Historically, the marketing team casts a wide net, bringing in as many potential leads as they can, and then they pass it off to the sales group to whittle them down into qualified […]