The best inbound marketing web design will optimize customer conversion. Traditional web design has largely been a vanity effort. Traditional approaches produce a safe and finished product. It presents a lasting impression with an often-hefty upfront investment.
The traditional approach takes several months to develop, and it tends to focus on a single assumption on how customers buy. And, the approach is not scalable; that is, it does not grow with the business or the customer.
Inbound marketing, however, depends on a dynamic customer pull. It requires well-selected and executed content that promotes leads and conversions. Shoppers look for content, and their searching increases your B2B’s ranking. The more unique and changing content keeps visitors coming and coming back to the site. For instance, visitors will readily share infographics on social media.
Inbound marketing needs a “what’s in it for me” element for visitors. They have less interest in your B2B history and management team. They want to know how you can help them. Customers do not search for your name or that of your officers. They search for products, services, and solutions. They search for “how,” “what,” “when,” “why,” and “when.”
Inbound marketing content identifies the visitors’ problem and closely approximates the customer’s wording. To the extent possible, it personalizes the experience. Making the best use of analytics, inbound marketing develops content specific to that market instead of throwing up volumes of copy. That requires scalable and adaptable content, monitoring, and management.