Vlogs put a twist on blogs. Where blogs are solidly text. Vlogging seeks to accomplish the same objectives with video. Typically, the vlogger will create a Youtube or Blogspot account where they start a channel for short videos about the product or service line. You invite subscribers to your channel where you can educate visitors on products and their applications, for example.

While vlogs are inexpensive to produce in-house or on your own, low quality work hurts your credibility. However, quality vlogs improve your marketing efforts by visualizing what blogs only do in copy, filming people in action, and demonstrating the product at work. The also democratize the marketing if the production appears to include ordinary people in ordinary situations.