Video may claim a large part of the digital marketing pie before long. Advisors see it dominating 80% of web traffic before 2019. It means embedding videos in emails and/or landing pages. Almost 100% of customers admit product videos or application how-to videos helped them make buying decisions. It may reflect customers who rather view than read copy.

A videography element adds dimension that text alone cannot do. It helps browsing customers to recall the brand for its color and its use, especially where the video includes well selected and placed text. They are also likely to share the video more readily than they do content copy.

B2B buyers are even more ready to boost your site’s traffic after viewing a video. Such videos, unlike text copy, performs well on mobile devices. Still, creating easy to view, information heavy, but engaging videos requires professional input.