Digital marketing agencies provide the expertise and services you need to form and implement a working digital marketing strategy. But, all agencies were not born equal. Your search for the right agency will be easier if you can rule out the ones that probably won’t be a good fit right off the bat. There are exceptions to every rule, of course, but here are some serious goals for your interviews:
- Record: The provider should have a brand worth upholding. They must show a history of performance, a proven record of minimizing errors, maximizing results, and developing relationships.
- Work Sample: Any quality service should impress with samples of development, design, and delivery. Existing websites and proven social media involvement should engage you and build trust.
- Communication: As a client, you need top-shelf communication with your people as well as your public. If the provider doesn’t answer your calls and emails, you may see a sign not to proceed with project discussions.
- Understanding: Digital marketing has needs specific to B2B and B2C operations. The provide must understand your operation, its relationship between marketing and sales, and its sales cycle. After all, web Design and content writing differ greatly from closing a high-pressure sale. But, service must know enough of what you do to make sales happen.
You can learn much from online research, network contacts, and other users, but if the digital marketing agency has passed those tests, they still have questions for you.
- Metrics: You must have clear KPIs in mind, and you should have data on how they performed in earlier campaigns. Starting with that experience, you must collaborate with the provider agency on objectives and metrics important to you.
- Portfolio: Digital marketing strategy has a vivid visual component. Providers want to see what has worked and not worked for you.
- Experience: Clients must provide in-depth work biographies on their accountable people and on those who will work directly with the provider staff. The best agencies will ask for deep and broad information on your experience, data that will aid their work for your digital marketing outcomes.
- Expectations: The agency stands ready to clarify and illustrate detailed timelines on project management. But, they need clarity on your objectives. With that kind of input, the provider can demonstrate a return on investment as they propose costs.
- Accountability: If the agency outsources services, clients want proof of performance on the part of the contractors. If all the work happens in-house, clients need a directory of contact and responsibilities.
- Specialization: Any agency might be more specialized than another, and they should make that clear. Where Brand Anvil can satisfy your digital marketing strategic needs, it’s the client’s choice and challenge to determine if they need one agency to manage the entire digital marketing concept or several agencies doing quality work in their respective specialties.
- Reporting: The client’s team should know just how the agency process functions. You must question who handles what, how and when they report, and how flexible and customizable they share their progress.
- Teams: The client must name their team and assign their respective responsibilities. Client and provider teams then create a calendar of events, meeting schedules, and fallback options.
- Problems: A quality agency will meet challenges. Search engines are consistently inconsistent. Advancing device technology demands adaptive content. And, social media platforms never stand still. The client must accept these conditions and review previous challenges faced and outcomes resolved.
- Contract: Digital marketing agencies gain nothing from misleading or confusing contract terms, but all parties to the agreement want to know the terms of acceptance, cost, and cancellation.
Putting it together and pulling it off can be difficult. It is layered, dynamic, and perpetually changing. Your B2B looks to you to do the research, find the facts, and ask the right questions.