Outbound marketing puts products and services in front of a potential customer. In fact, it pushes it forward with radio and TV ads, newspapers and magazines, and billboards and special events. We recognize the mainstream ads as often annoying and repetitious. It does not offer reasoned appeal, but plays on humor, animation, and sex appeal.
Inbound marketing seeks to pull the customer toward the brand. It presents quality content to attract people to the business. Quality content aligns content with customer likes so that you can convert and close the customer interest. Instead of loudly competing for the customer interest, inbound marketing will make it easier because the browsing prospects are already shopping for the good and services in question.