Social media optimization (SMO) links social media and SEO. SMO aims to capitalize on your B2B customer interaction and online visibility. It pulls your various social media channels together into a consistent branded network. SMO turns SEO into effective marketing power.

Social media optimization increases your presence by bringing your voice to blogs, forums, and online communities. By optimizing your social media presence beyond the usual channels, you multiply your opportunities and targets specific audiences. B2B customers learn to trust and build relationships. Readers and participants share, discuss, and recommend your product and service or provide feedback you can use.