Social media takes place where mail, phone calls, and face-to-face sales have no access. Average people and users create and publish messages without the voice of the distrusted mainstream media. And, social media platforms are easily accessed, intuitively navigated, and understood universally.

Social media changed readers and readers changed social media. People stopped reading magazines and newspapers. They stream television to avoid commercials. So, social media fills the gap as the trusted source of trending news.

Social media lead the relationship between users and technology. It’s becomes a symbiotic relationship, a dialogue, a conversation. It grows and evolves on the feedback it receives. This effectively shifts ownership of the business message from the marketing department to the customer.

• Social media reaches more people in a seemingly spontaneous way for free.
• Social marketing shares business news, brand, and product to increase website traffic.
• Social media postings complement other marketing paths.
• Social media offers opportunities for forums and chats that build trust and credibility.
• Social media platforms have user data to help target market segments.

Still, keeping social media activity current and relevant takes focus, expertise, and personnel.