Without a plan, you can’t get where you are going. A strategic plan is a playbook to win, grow, and profit. Such a plan studies all the things your business can do. It reduces that list to a shortlist of things your business does well. Without planning and purpose, you cannot budget time, money, or people.

• Assessment: B2B leaders have a problem making a serious assessment of their performance status. Especially in early stages, they tend to see things the way they want to. To get it right, you may need an objective assessment, an internal and external audit of your market, competition, and performance.
• Prioritize: Business owners need focus on the importance of needs. Mission and Vision statements help stratify and prioritize these needs-to-do. With leadership collaboration, the business can focus on those issues requiring total leadership involvement, those under marketing accountability, and those putting the plan in motion.
• Identify: Collaboration should define corporate expectations and segment the respective responsibilities. Outside advice can make this process faster and less contentious.
• Dynamic: A strategic plan will perpetuate itself with reviews and corrective action. It must adapt to growth and business changes. And, this, too, is best done with the advice of a detached consultant.

No business should open without a strategic plan, but if its strategy is not fully-developed or up to the challenge, your business needs the best professional input.